Built by a therapist, for therapists
You went to school to help people. We went to work on the rest.
Own Your Panel exists because the people doing the most human work in healthcare were being quietly underpaid by the most automated systems in it. This is the story, and the fix.
Who made this
Hi, I'm Justin.
I'm a Licensed Professional Counselor and the founder of Summit Ridge Counseling in Lee's Summit, Missouri. I spend my days with couples, kids, and families. I love the work. What I did not love was watching a meaningful slice of every week disappear into denials, downcoded sessions, and reimbursement rates that had not moved in years.
When I looked for help, everything was built for hospital systems and big billing departments. Nothing fit a solo clinician or a small group. So I built it myself. First for my own practice, then for colleagues, and now for you. Own Your Panel is the tool I wish someone had handed me the day I joined my first panel.
Why this needed to exist
The math of insurance based practice quietly works against the clinician. Not through one big injustice, but through a thousand small ones that add up.
36%
less per session from insurance versus private pay, on average
$4,800+
yearly gap for a single below median 90837 contract
60 sec
to a cited, payer ready appeal letter with Own Your Panel
The part nobody tells you
Insurance companies already use AI. Now you do too.
Payers have spent years automating their side of the claim. The result is denials and downcoding at a speed no human biller can match. Own Your Panel levels the field by putting the same class of technology on the provider's side of the table.
Their AI
Automated claim review
Algorithms scan claims in bulk and deny in seconds, often without a human ever reading the clinical picture.
Algorithmic downcoding
Systems quietly pay your 60 minute session (90837) as a 45 minute one (90834), betting you will not notice the difference on the EOB.
Denials at scale
When software can deny thousands of claims an hour, the payer wins every time a busy clinician decides an appeal is not worth the evening it would take.
Your AI
Appeals in 60 seconds
AI drafts a payer specific, legally grounded appeal letter citing ERISA, MHPAEA, and your state prompt pay law. The evening it used to take becomes a minute.
Data they cannot argue with
Your rate compared against regional benchmarks and the published Medicare fee schedule, so your negotiation opens with numbers, not feelings.
Live research on your side
Panel Advocate, our in portal assistant, researches current payer AI practices and regulation changes the moment you ask, then helps you act on them.
The goal is not an arms race for its own sake. It is balance. When both sides can cite the rules quickly, the rules finally matter, and the money ends up where the care actually happened.
What's inside
AI appeal letters
Denials, downcoding, and recoupment demands answered with letters that cite the law and are ready in under a minute.
Rate benchmarking
See where your contracted rate really stands, by payer, state, and CPT code, anchored to public Medicare data.
Denial pattern tracking
Every dispute logged in one place, so systematic underpayment becomes visible and provable.
Negotiation support
Scripts and coaching built from your own numbers, because the ask lands differently when it comes with evidence.
Practice finances
Revenue estimates and a Profit First health check that tells you honestly whether each expense bucket is high, low, or healthy.
Panel Advocate
An AI ally that knows your plan, your state, and the insurance landscape, available whenever a payer surprises you.
From denial to dollars, in four steps
A claim gets denied or downcoded
You paste in the claim details. Codes and amounts only, never patient information.
The letter writes itself
Sixty seconds later you have a cited, payer specific appeal ready for your letterhead.
You submit and track
The dispute lands in your tracker with deadlines and next steps, so nothing slips.
Revenue comes home
Recovered dollars show up on your dashboard, and every outcome makes the pattern record stronger.
What we promise
- No patient data, ever. The platform works on claim metadata only, and a screening layer redacts anything that looks like patient information before any processing.
- Honest tools, honestly labeled. Benchmarks tell you when they are estimates. Letters are advocacy drafts for your review, not legal advice.
- Built from the clinician’s chair. Every feature started as a real problem in a real practice, not a product roadmap.
- Your success feeds everyone. Rates you choose to share, always anonymously, make the benchmarks stronger for the next therapist.